Facebook?s ?Dirty Likes? May Mislead Graph Search Initially, But Facebook Has Other Good Signals, Too

Apparently, I "like" OfficeMax, Folgers, JCPenney, Kraft and several other big-name brands. At least, according to Facebook I do. Except, it's wrong. It's not that I dislike these brands, really (well except maybe Folgers - I mean, yuck). But the truth is, I'm just indifferent to them. Why did I like them? I don't recall. I probably saw a coupon. Maybe a freebie or contest. I was bored, and I had to click "like" to enter the drawing. This is a common situation among Facebook users, but not really a huge problem. For Facebook, however, it is.

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